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C3O Telemedicine announces new tele-stroke program in CA, a new company brand and website and an expanded telemedicine service offering to hospitals
Ojai, CA, April 24, 2012 – C3O Telemedicine (formerly C3O Medical Group) is pleased to announce a new telemedicine program to be established at Community Memorial Health System in Ventura, CA. C3O’s Acute Neurology Telemedicine Program is designed to improve access to specialists for stroke patients and other neurocritically ill patients across the community. It will be implemented within the coming months and provide Community Memorial’s patients with immediate connectivity to the expertise of highly skilled neurologists and neurointensivists.
Dr. Herb Rogove, President and CEO of C3O Telemedicine states” C3O is privileged to provide acute neurology care via telemedicine to Ventura’s premier healthcare organization. Community Memorial is committed to serving the neuroscience needs of individuals in Ventura and surrounding communities and we are excited to partner with them in this new program.” Bobbie McCaffrey, RN, MA, Vice President and Chief Nursing Office of Community Memorial responds “After evaluating multiple telemedicine providers, we confidently partnered with C3O Telemedicine due to their strong commitment to high quality care and the unique physician-focus and clinical leadership C3O is able to provide. Dr. Herb Rogove and his physician team provide a quality-focused solution that was custom tailored to meet our needs and to improve our patient’s access to specialty care when faced with an emergency”.
According to the National Stroke Association, stroke is the third leading cause of death in the United States and stroke-related healthcare costs total $73.7 billion. Expediting the presence of a skilled neurologist to the bedside to assess for the appropriateness of the lifesaving medication tPA can dramatically improve healthcare outcomes. Telemedicine technologies have been proven clinically and cost-effective methods for supplying this care and can often expedite the time in which a patient receives the care they need.
The news of C3O’s expanding telemedicine network comes at the same time the company is unveiling a new corporate name and brand, an expanded multi-specialty service offering of telemedicine services to hospitals, and the launch of its new, interactive website offering a wide range of telehealth-related articles and an online resources. Rogove explains, “The leadership team, ownership structure, and our commitment to quality care remains unchanged by the new look of the company. The new name “C3O Telemedicine” reflects the widening reach of telemedicine services we are providing to help hospitals and communities respond to a growing shortage of specialists. We believe that all patients, especially in times of acute illness, deserve immediate and excellent care and we have positioned our organization to make the highest impact possible.”
C3O Telemedicine and its physicians have been providing Tele-Stroke and Tele-Neurocritical Care services to California hospitals since 2009. This year service offerings to hospitals across the country are expanded to include Tele-Stroke, Neurocritical Care, Tele-Psychiatry, Critical Care and Tele-ICU, and other custom telemedicine coverage solutions. The new C3O Telemedicine website, along with its articles and resource center can be found at http://c3otelemedicine.com/ .
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About C3O Telemedicine
C3O Telemedicine is an innovative provider of virtual presence clinical coverage solutions to metropolitan and rural health facilities. As a physician owned and operated organization with renowned, board-certified specialists, C3O Telemedicine delivers flexible, easily implemented, and highly supported telemedicine services to its clients with exceptional clinical quality. C3O’s physicians and engaged physician-led management have developed programs at multiple facilities with demonstrated value through rapid response times, enhanced patient outcomes and prompt definitive care and discharges, with accompanying improvement in hospital financials.
Posted by: C3O Telemedicine News
Posted on: April 24th, 2012
3 Solutions for Telemedicine Barriers at Becker’s
Reported by Kathleen Roney on March 6th in Becker’s Hospital Review:
Telemedicine has and will continue to change care delivery and patient outcomes. Based on this study’s survey responses alone, healthcare professionals see the following benefits of teletechnology: immediate patient access, reduced service gaps, improved quality, additional clinical support, better patient satisfaction and improved adherence to care standards.
Telemedicine itself is an established technology; it has existed for over 40 years. However, the advent of powerful computer technology making real-time audiovisual communication feasible — the ability of a physician to remotely consult with a patient via a robot and LCD screen — has transformed care facilitations.
Herb Rogove, DO, FCCM, FACP, CEO and founder of C3O Telemedicine, a provider of virtual presence for hospitals and providers, and the lead author of the study, stated that one of his physician colleagues was traveling across the United States when a stroke victim needed his care. The physician was able to reach the stroke patient while he was in Northern Texas. He merely needed a broadband card, an internet connection from a cell phone tower and a laptop. This example illustrates the amazing potential of telemedicine — remote specialists and physicians can treat patients and save lives. However, as the study found, there are serious human barriers to nationwide telemedicine use.
The study surveyed emergency and critical care remote presence telemedicine users from 53 healthcare institutions across North America and Ireland. One hundred-and-six surveys were completed. Sixty-eight percent of respondents were physicians, 17 percent nurses and nurse practitioners and 8 percent were administrators.
The study uncovered three major human barriers for telemedicine in the areas of regulation and finance. To reap the benefits of telemedicine nationwide, these issues need eradication. Regulatory impediments include the licensing and credentialing for medical staff at individual facilities. The financial barrier is reimbursement. Here Dr. Rogove discusses the three major barriers as well as possible solutions.
1. Licensing for Physicians. A major benefit of telemedicine is the ability to consult remotely. With telemedicine, a physician in California should be able to consult with a patient at a hospital in Florida. However, if a physician practices in one state but wants to practice using telemedicine in another state, he or she would need to a medical license in both states. According to Dr. Rogove, the process for a physician to receive interstate medical licensing is a complicated, unnecessary and expensive process that represents a major barrier. The current approach to medical licensing requires health providers to obtain multiple state licenses and adhere to diverse and sometimes conflicting state medical practice rules. The medical licensing process is not only complicated but also lengthy. Dr. Rogove has spent over a year trying to get a physician from Colorado licensed in California to practice with his company, C30 Telemedicine. Additionally, licenses are expensive. Telemedicine licenses can cost upwards of $1,200, as they do in California. The cost and the time lag for medical licenses across states severely limit the drive among physicians to implement telemedicine.
Possible Solution? According to Dr. Rogove, the creation of a national telemedicine license would be a reasonable move toward solving the problem. However, with state bureaucracy and individualistic approaches to state medical licensure, there are a great many hurdles to overcome. Many states have conflicting policies on licenses: Alabama, Montana, Minnesota, New Mexico, Ohio, Oklahoma, Oregon, Texas, and Tennessee have telemedicine licenses and Nevada has a special-purpose telemedicine license. California, Florida, and New York require full licensure to perform any function relating to patient care, with exceptions for consultation in some instances.
Some states, such as New Mexico, are exploring changes to telemedicine regulation. A bill is currently being drafted by U.S. Senator Tom Udall (D – N.M.) to streamline licensure portability for physicians, easing the burden of practicing telemedicine in more than one state. The bill is expected to be released in April 2012. The proposed legislations would represent an important step towards the usability of teletechnology. According to Dr. Rogove, there is a petition by the American Telemedicine Association for removing medical licensure barriers. Those who are interested could sign the petition to persuade Capitol Hill to overhaul the medical licensure system, says Dr. Rogove. Those interested can visit the American Telemedicine Association website and visit the FixLicensure.org section to sign the petition.
2. Credentialing. Another regulatory problem impeding telemedicine usage is the credentialing physicians must receive. Credentialing can become very complicated especially for hospitals with hub and spoke models. For instance, the Michigan Stroke Network, founded by Trinity Health in Novi, Mich., follows a hub and spoke model. By using telemedicine, physicians at the 33 participating hospitals can access neuroendovascular specialists across the nation. The reason credentialing can become a problem with hub and spoke models is because physicians from each hospital have to have the credentials for telemedicine at every other hospital. “You can imagine how many applications must be completed when more than one physician wants credentials at all those hospitals,” says Dr. Rogove. “When administration and billing are major reasons the United States has exorbitant healthcare costs, extraneous applications should be the first to go.” Additionally, the amount of paperwork for credentialing takes a great deal of time. The credentialing process has to be completed with primary verification including fingerprinting and copies of medical degrees. The time it takes it to acquire all necessary documents and finish an application is time that could be used training medical staff to use the telemedicine.
“No one ever wants a patient to deteriorate or die while waiting for treatment,” says Dr. Rogove. “Time is valuable for patient survival rates. There should never be a patient without access to time-saving telemedicine services because no physician, or not enough physicians, were credentialed — that just should not happen.”
Possible Solution? The current method for credentialing should be streamlined to facilitate easier credentialing at multiple facilities, says Dr. Rogove. The Joint Commission and CMS have begun supporting credentialing by proxy, which allows credentialing for the hub hospital of a system or network to apply, by proxy, to its spoke hospitals. For example, if St. Joseph Mercy Oakland in Pontiac, Mich., a Trinity Hospital, were the hub hospital for the Michigan Stroke Network, physicians would only need credentials for St. Joseph to work with all 33 hospitals in the network using telemedicine. With credentialing by proxy, an overwhelming onslaught of applications would be a problem of the past — unimaginable time and administrative costs could be saved. While credentialing by proxy does not address the lengthy primary verification process itself, it is a step toward wider telemedicine implementation and increased accessibility.
Another possible solution is electronic credentialing. A study published in the American Journal of Managed Care found that when electronic credentialing was used, files that passed quality reviews increased from 83 percent to 92 percent. In addition, the researchers found turnaround time for credentialing was reduced from 53 calendar days to 36 calendar days.
3. Reimbursement. A huge financial issue for telemedicine is the lack of reimbursement and capital expenditure for services. Similar to licensing issues, reimbursement models are different across states — each has its own regulation for private payors, if at all. Only Louisiana, California, Oklahoma, Texas, Hawaii, Kentucky, Colorado, New Hampshire, Oregon, Virginia and Maine have regulations for private payor reimbursements for telemedicine. There are also limitations for government payors. Under consultation codes, effective January 2010, Medicare and Medicaid only reimburse if the telemedicine is used by a hospital in a non-metropolitan area that meets certain criteria such as being a critical access hospital, says Dr. Rogove. “There are metropolitan areas without specialists. Limiting reimbursement in those areas under-serves those patients,” says Dr. Rogove. Medicaid pays for telemedicine services in 24 states but under strict specifics like the need for a local physician to be present. Additionally, there is no consistency for telemedicine reimbursement, says Dr. Rogove. “The big question is who pays for it, and the burden is currently on the hospitals,” says Dr. Rogove. “Reimbursement needs to be ironed out so telemedicine can reach its full potential in our healthcare system.”
Possible Solution? According to Dr. Rogove, payment mechanisms need to go beyond currently restrictive practices. Billing for the delivery of critical care via telemedicine is not currently permissible. Grants from the USDA and other organizations can only take telemedicine implementation so far especially when they are tailored to rural health areas. Other forms of funding, like reimbursement from private and government payors, need to increase to circumvent the issue.
The study in Telemedicine and e-Health showed that over half of respondents use robotic telemedicine for critical care. Other studies have shown the feasibility and safety of its practice. Many healthcare organizations have implemented telemedicine and seen improved patient outcomes. For instance, a telemedicine trial in the U.K. found that telemedicine reduced emergency admissions by 20 percent, elective admissions by 14 percent and bed days by 14 percent. The trial looked at 3,030 individuals with diabetes, heart failure and chronic obstructive pulmonary disease.
Although many parties in healthcare believe in the benefit of telemedicine, certain barriers continue to pervade, impeding its widespread implementation. Complex medical licensing, lengthy credentialing and inadequate reimbursements prevent patients across the United States from experiencing the value of telemedicine. “It makes no sense when someone living in California, or any state, cannot get the best possible healthcare from specialists across the country,” says Dr. Rogove. “A patient should even be able to receive the same type of care in the middle of nowhere and in a metropolitan area because of telemedicine and remote presence. If telemedicine can increase a patient’s odds of recovering because it allows them to consult with the very best, what is wrong with that?”
Rural Hospital Association Makes Telehealth Recommendations
According to FierceHealth IT, the National Rural Health Association (NRHA) met this week in Washington, DC and made significant recommendations regarding telehealth reimbursement:
Among them:
- Reimbursement for services provided through telehealth should be made based upon medical effectiveness and utilization and not based upon or limited to particular delivery platforms or locations.
- The Medicare law should be expanded to allow anything currently covered by Medicare to be reimbursed when provided through telehealth by appropriately licensed or credentialed providers otherwise eligible for Medicare reimbursement.
- A telemedicine payment methodology should be provided so that a professional fee is paid to all providers necessary to that particular encounter, including a technical fee to the facilities to cover costs associated with the technology at rates to be determined by the HHS Secretary.
- A separate Medicare billing code for telehealth consultations should be implemented to assist in monitoring the use of telehealth.
- A federal policy should be adopted to allow telemedicine providers to receive deemed status and to allow for healthcare facilities receiving telehealth services to perform credentialing by proxy. If a provider is already credentialed at a Medicare participating facility, that credential would be sufficient for providing telemedicine services at another facility.
healthcare delivery will not become a victim of partisan disequilibrium.
Posted by: C3O Telemedicine News
Posted on: February 2nd, 2012
Welcome to C3O Telemedicine’s New Website and a New Name
Yes, after many months of hard and meticulous work by both C3O’s Kory Stetina and Dennison-Wolfe’s Tyler Suchman, the new website is up and available to all our colleagues and partners. Designed in an easily readable and welcoming template, readers will now have access to a very rich content site describing who and what C3O Telemedicine is in comprehensive and well delineated pages. The core of the website is and will be to serve as a resource center for telehealth and in particular the position that C3O Telemedicine will play in this exciting and quickly evolving part of healthcare. It is the goal of C3O to help educate hospitals, healthcare organizations, and health professionals to view C3O as the ultimate and reliable partner both in the provision of remote clinical services and as a consultant in design and implementation of telemedicine programs.
You may have also noted that C3O Medical Group has now been renamed C3O Telemedicine. While the name may have changed, C3O is still the same – Connected, Compassionate, and Collaborative.
Welcome aboard and please provide us with your suggestions and opinions.
Herb Rogove, DO, FCCM, FACP – Founder and CEO




